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Are You Using These Real Estate Buzzwords?


Experiential retail. Densification. PropTech. The agile workplace. The language of real estate is ever changing, and particularly in the digital age, new words and phrases are constantly making their way into the lexicon. Some put an apt name to a phenomenon happening in the real world. Some are ugly. Some are just marketing gimmicks. Using Google Ngrams, which charts the frequency with which words are used in books going back to 1800, and Google Trends, which does the same for internet searches going back to 2004, Bisnow charted the birth, rise and spread of some of these new buzzwords, and found some fascinating results which provide insight into the way real estate itself is changing.

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