Julie Park at the Saratoga

website design . logo design . brand consulting

The Story

It's no secret that the New York City Skyline is made up of magnificent buildings. Among these edifices of grandeur stands the timeless Saratoga Condo. Since its glory days in the late 80's and early 90's, The Saratoga had not considered creating a digital presence. Enter Julie Park, a hardworking, tech savvy real estate broker who just so happened to live and work in the building.  With an armful of exclusive listings and a determination to close them, this agent was determined to marry her clean and simple personal brand with the timeless and warm energy of her home.

Creative Elements & Inspiration

Selected Color Palette




50% increase in website traffic

2nd place Google Rankings

15% increase in brand engagement

2 major unit sales within 3 months of the website launch