website development . content development & copywriting . pitch design . brand consulting
Zide is a powerful national fleet management brand in the process of reinventing itself. The company's passion for customer service and detail oriented processes positioned them perfectly to appeal to local and international fleet owners. Their playful brand style expertly highlighted the company's unique competitive offerings but the owners believed it didn't send the right message to their more serious prospects. The challenge? Merge play and power concepts to create brand appeal in both digital and print projects.