The lab
Exploring & discussing
what’s possible.
This is where I share insights, life updates, useful tools, and work in progress.

Branding For Impact
Grandma’s Crystal Bowl: From Stale Jelly Beans to Strategic Clarity
There’s a micro-trend circulating right now on TikTok
January 20, 2026
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Branding For Impact
Yes of course be visible, but viability is the real flex…
A client recently said something that stuck with
September 22, 2025
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